As a small business owner, I am sure you are bombarded with multiple emails every month (sometimes every day!) by companies telling you that you need to be online.
And whilst we wouldn’t advocate letting one of these (often overseas) companies handle this side of your business, they are right. It’s 2018, your business needs an online presence. Working based on referrals and repeat work alone is a dangerous game! Time to spread those eggs across a few different lead-generating baskets.
But what is actually involved in getting your business logo, services & products onto the computer screens of your target market? Lets have a look at the simple steps required to making this all happen.
Getting Your Business Online 101
When you decide what you want for a website, there are a couple of decisions that you need to make before you get started.
- What domain name do you want for your business?
Keep in mind that your domain name should try to be super-relevant to your business (e.g nameofmybusiness.com.au). It is always worth trying to get the .com.au domain first as this is a very trusted domain extension in Australia.
To register a .com.au domain in Australia – all you need is an ABN, an email address and enough money to cover the registration. Unlike .com or .net domains, all .com.au domains renew every 2 years.
You can check domain availability and register your domain here.
- Where do I put my website?
Once you have a domain name, you need to purchase some web-hosting space. This allows you some web space connected to your domain name and the ability to “host” files and a database that will later power your website. Put simply, website hosting is like a home for your website to sit.
For most users, paying around $10 per month is more than enough to get started.
- What do I do about email accounts?
If you mean business, having firstname.lastname@example.org just doesn’t cut the mustard. Professional email accounts (e.g email@example.com) can easily be connected to a service such a Google Suite which offers many useful add-ons like Google Apps and Google Hangouts.
Google Suite offers a staggering 30GB of email storage space per email account and comes at a low monthly subscription cost per email account.
Most email hosts will do all the hard work for you and set up the migration of emails to Google Suite. Our friends at Dingoblue Services go one step further and offer free setup or migrations on all Google Suite subscriptions.
- What is an SSL Certificate?
SSL Certificates are used to encrypt (scramble) all communications between your website and anyone using it. This means that even if you’re on an insecure network, sensitive information such as passwords and credit card numbers can’t be intercepted and decoded easily.
In addition to the security and privacy aspect, Google has started to penalise websites without an SSL Certificate with automatic warnings to your website visitors that the site is potentially unsafe.
Many host providers will offer free SSL Certificates included with all web hosting accounts to make sure that your website is secured with an SSL Certificate at all times.
- Getting your website
Once you have these all-important items, you can then look at setting up your website. Some of the cheaper hosting plans offer ‘DIY’ type website building packages. However, these are often troublesome and best avoided. In addition to the technical and aesthetic concerns, this kind of system can often result in the host company holding onto your content and not allowing an easy transfer if you decide to change hosts down the track.
We have website design packages available to anyone wanting to put their foot in the water with a new website or replace their existing website.
If you don’t have a website, head to Dingoblue Services to register your domain and set up your hosting. Once this is complete, get in touch with a website designer to begin the next stage of designing your new web presence.
This content was created in conjunction with website hosting company Dingoblue Services. Based in Brisbane, Dingoblue Services offer affordable web hosting packages with top-notch support. With over a decade of industry experience, the team at Dingoblue will ensure your web project runs smoothly and emails get delivered correctly.