Three businesses walk into a bar…
The first business walks up to the bartender and says “I’m the best in the business, wanna hire me?”
The second business walks up to the bartender and says “That can’t be true! I’m the best in the business, you should hire me!”
Then the third business walks up to the bartender. He doesn’t say anything. He just smiles, hands the bartender a business card and orders a drink.
Here is a photo of all three businesses:
Can you guess who got hired?
Now this little joke (trust me, I have better ones than this), illustrates my point. How can you expect to stand out from your competitors and look the part if your logo is either half-baked or non-existent?
In order to sell your product, it’s important that you sell your business first.
You need to be seen as credible & trustworthy. After all, the buyer is putting their faith in you to deliver. Having a professionally designed company logo goes a long way to convince them that your company is going to do this.
Benefits of a professionally designed logo include:
- It makes a good impression
- It helps you to stand out from your competition
- It can communicate your company values
- Ensures your business becomes memorable
- Gives you the confidence to sell your products and services to your target market
It makes a good first impression
Just like the businesses that walked into the bar, first impressions really count when it comes to business interactions. Your first impression with a new client can make or break your sale and you don’t want to let yourself down with a poor logo or branding.
It helps you to stand out from your competition
We live in a competitive world, with numerous businesses competing in the same space as you. The growth of the internet has also enabled greater access for consumers to businesses. A professionally printed logo (along with a modern website) can go along way to attracting the clients you want to work with.
It can communicate your company values
What does your company value the most? The speed of service? Fun? Quality of work? Your logo can help you communicate these values to your chosen target market.
Ensures your business becomes memorable
The human brain is more likely to remember simple and clear graphics, as opposed to a business name. Ensure your business stays in the memory of your clients and your target market with a professionally designed logo. Whilst your company might not be the same size as Nike or McDonalds, the same principle applies – can you take your business name out of the logo and it still is recognised?
Gives you the confidence to sell your products and services to your target market
Confidence in business can go a long way to getting more clients. I have seen many businesses who aren’t quite as good do so much better than others simply because they have more confidence. They charge more and they win more clients. Having a professionally designed logo helps give you the confidence you need to go out there and win clients. Just “looking the part” is sometimes enough to give you confidence in that sales meeting or networking event.
With countless competitors playing on the same field as you, it is vital that your company stands out as an individual in your marketplace.